Back in November 2020, due to the pandemic, we took the decision to reschedule the face-to-face Sea Asia show to September 2021.

Much has happened since then. A global vaccine rollout, clear measures locally in Singapore to reboot the economy, and specifically, initiatives by the Singapore Tourism Board (STB) to get the events and tradeshow industry off the ground. The second half of 2021 will see a slew of trade shows and high-level industry gatherings take place in Singapore.

The Sea Asia show will take place from 21 – 23 September in Singapore. Your wellbeing is our priority and we will work with STB to ensure we deliver a safe and secure show complying with Safe Management Measures (SMM) such as safe distancing, crowd density control and the use of TraceTogether to facilitate contact tracing.

Sea Asia in September will be a hybrid event. The show will be staged physically at the Marina Bay Sands and also offer an online component for our international partners who are unable to travel. The Sea Asia Virtual Preview taking place later this April will be held on the same digital platform, so as to set the foundation for a more familiar and positive experience come September.

Mr Sukumar Verma, Managing Director, Informa Markets (Maritime Group) said, “Sea Asia, through its physical and online offering, will come with an array of new features. Communities, connections, thought leadership, business match making, all in innovative formats will underpin this year’s event. As a business partner, we want to ensure that Sea Asia continues to be the leading business platform our clients can rely on and achieve the desired return on investment.”

Mr Andrew Phua, Executive Director of Exhibitions & Conferences at the Singapore Tourism Board, said, “Sea Asia’s pivot to a hybrid event format demonstrates how event organisers are transforming their businesses in the current climate. Informa Markets’ decision to continue staging Sea Asia in Singapore underscores our position as a Global Asia Node for MICE and business. We will continue to guide and support the industry to build new capabilities and reimagine the future of MICE events as we prepare for a strong recovery.”